Shopping Innsbruck: The ultimate shopping guide for 2025
Innsbruck not only has breathtaking scenery and historical sights to offer, but also a unique shopping experience. The picturesque city in the Alps offers you a wide range of shopping opportunities, from international brands to traditional craft businesses. Whether you are looking for fashion, jewellery, electronics or souvenirs, Innsbruck has something for you.
In this ultimate shopping guide, we introduce you to the best shopping opportunities and shops in the city and give you tips and tricks to get the most out of your shopping experience in Innsbruck. Get ready for an unforgettable shopping experience in one of the most beautiful cities in Austria!
Shopping Innsbruck – Your ultimate guide for 2025
Overview:
- The Main Shopping Street
- The Old Town
- Tyrolean Specialties & Handcrafted Products
- Popular Gifts & Souvenirs from Tyrol
- Fashion Stores
- Shopping Malls in Innsbruck
- Sports Stores in Innsbruck
- Opening Hours
The main shopping street: Maria-Theresien-Straße
Maria-Theresien-Straße is Innsbruck’s most famous shopping street. It stretches from the Triumphal Arch to the city tower and offers a large selection of shops, boutiques and department stores, including the Tyrol department stores’. International brands such as H&M, Zara and local shops invite you to shop here. The street is also lined with cosy cafés and restaurants that invite you to take a break.
The Christmas season is particularly magical: the street is transformed into a sparkling Christmas market and attracts visitors from all over the world. Surrounded by the snow-covered peaks of the Nordkette, a magical atmosphere is created with market stalls, atmospheric lighting and the smell of kiachln and mulled wine in the air.
The street itself is characterised by its mixture of historical and modern elements. Baroque palaces, such as Palais Gumpp and Palais Trapp, bear witness to a long history, while modern buildings such as Kaufhaus Tyrol and the Rathauspassage represent the architecture of modern times. The street has been car-free since 2009 and invites you to take a stroll with its granite floor, benches and natural lighting.
A tip: enjoy the view from the Annasäule – the impressive Nordkette mountain range rises up in the north, while the Bergisel ski jump rounds off the panorama in the south.
Innsbruck’s old town: a must for all shopping fans
Maria-Theresien-Straße flows seamlessly into the historic old town, the heart of the Tyrolean capital, where Innsbruck originated as a ‘bridge over the Inn’. The picturesque alleyways and historic buildings stretch around the famous Golden Roof and the city tower, lending a special flair to a shopping spree. The old town offers a wide range of shops – from toy shops and traditional craft businesses to jewellers and souvenir shops. Everyone will find something suitable for shopping here.
The Golden Roof with its 2,657 fire-gilded copper shingles is just one of the many sights to marvel at in Innsbruck’s old town. The magnificent Hofburg Palace with its giant hall and baroque cellar, the Schwarzmanderkirche church with the empty tomb of Emperor Wilhelm I and the city tower, which offers the best view of the Golden Roof, are also well worth exploring.
At Christmas time, the old town becomes particularly atmospheric when the Christmas market takes place directly in front of the Golden Roof and on the market square. Cafés and restaurants invite you to linger throughout the old town – treat yourself to a delicious Verlängerten and hearty Tyrolean cuisine.
Tyrolean delicacies & specialities
If you go shopping in Innsbruck, you can’t miss the typical Tyrolean delicacies and specialities. From savoury cheeses and fragrant bacon variations to sweet delicacies such as Tyrolean schnapps and chocolate – you’ll find everything a connoisseur’s heart desires here, including the best shops where you can find regional and typical Tyrolean products:
Our tips:
TIROLER EDLES
At Tiroler Edles you will find handmade products and regional delicacies from farmers in Tyrol. In addition to handmade soaps and chocolates, you will also find regional honey, mustard, home textiles and crafts of all kinds.
Adress: Seilergasse 13, 6020 Innsbruck
Internet: https://www.tiroleredles.at/
TIROLER SPECKERIA
The Speckeria in Tyrol offers a variety of traditional products, including bacon, smoked sausages, mountain cheese and schnapps. The range includes devil’s sausages, square bacon, venison ham, wild boar ham, smoked pork fillet, salami, bacon, Schüttelbrot, jams and much more. These products are produced and matured according to traditional recipes. They are popular souvenirs and a perfect reminder of the impressive mountains, lush alpine meadows in summer and snow-covered slopes in winter that characterise Tyrol.
Adress: Hofgasse 3a, 6020 Innsbruck
Internet: http://www.speckeria.at/
TIROL GENIESSEN
In this shop you will find genuine Tyrolean schnapps, unique herbal flavours and fruity liqueurs – from classics to special rarities. Each product is lovingly bottled and labelled by hand. TIROLER GENIESSEN also offers delicious jams, teas, honey specialities, hand-made chocolates, refreshing syrups made from sun-ripened fruit and lovely gifts that represent Tyrol. Surprise your loved ones with high-quality, natural and originally packaged products from Tyrol.
Adress: Hofgasse 5, 6020 Innsbruck
Internet: https://www.tirol-geniessen.com/
Popular gifts & souvenirs from Tyrol
Tyrol has a variety of popular gifts and souvenirs to offer. Here are some suggestions that perfectly capture the Tyrolean flair:
- Tyrolean schnapps: Tyrol is known for its exquisite fruit brandies and schnapps. A bottle of high-quality Tyrolean schnapps is a flavourful gift for connoisseurs. Popular varieties include Obstler, apricot brandy and Swiss stone pine schnapps.
- Tyrolean mountain cheese: Tyrolean cheese culture is legendary, and a piece of Tyrolean mountain cheese is a culinary gift that will delight cheese lovers. Traditionally produced cheeses such as the tangy Tyrolean grey cheese or the mild Tyrolean Alpine cheese are particularly recommended.
- Tyrolean bacon: Tyrolean bacon makes an excellent gift or souvenir for gourmets. You can either buy whole bacon or Tyrolean bacon cut into slices. It is versatile and can be used as a starter, in salads or as a special flavour carrier in various dishes.
- Tyrolean traditional costume: A traditional costume is not just a traditional item of clothing, but also a piece of Tyrolean identity. Whether a charming dirndl for the ladies or casual lederhosen for the men – Tyrolean traditional costume fashion is a timeless gift that expresses the connection with the region.
- Tyrolean craftsmanship: Tyrol is rich in craftsmanship and artistic products. From handmade jewellery to intricate wood carvings and artistic glassware – a piece of Tyrolean craftsmanship is a unique and original gift.
- Tyrolean chocolate: those with a sweet tooth will love Tyrolean chocolate specialities. From the finest Alpine milk chocolate to fine pralines with Alpine flavours – Tyrolean chocolate is a sweet temptation that will make your heart beat faster. The Tiroler Edle is highly recommended.
- Swarovski jewellery: Swarovski is known worldwide for its breathtaking crystals and exquisite pieces of jewellery, and the renowned company has its origins in Tyrol. Tyrolean Swarovski jewellery is a perfect choice if you are looking for an elegant and glamorous gift. From sparkling necklaces and bracelets to glittering earrings and rings, Swarovski’s jewellery collections offer a wide range of styles, designs and colours.
These suggestions are just a small selection of popular gifts and souvenirs from Tyrol. No matter what you choose, you are sure to take a piece of Tyrolean charm and hospitality home with you in the form of a lovingly selected gift.
The best fashion stores in Innsbruck
In Innsbruck you will find a diverse mix of fashion stores – from international brands to regional craftsmanship. Whether you are looking for the latest trends or prefer high-quality, traditionally made pieces, you will find what you are looking for here. In addition to the well-known chains such as H&M, C&A, New Yorker, Primark and Zara, there are many specialised shops that impress with their unique style.
Below we present the best regional fashion stores in Innsbruck 2025:
Handschuh Baer
Handschuh Baer in Innsbruck has specialised in high-quality leather goods for over a century. The range extends from exclusive gloves to elegant bags and belts. Special services such as repairs and customised leather goods make this traditional shop unique. Accessories made from various materials, such as cashmere and wool, are also available. Here you get genuine craftsmanship and personalised advice in a family atmosphere.
Held – Hüte
Held – Hüte is the only hat manufacturer in Tyrol and produces a wide range of hats using traditional craftsmanship – from classic traditional hats to modern headgear. With over 120 years of experience, the craft is carried out with attention to detail and on over 2,000 wooden moulds. There are also accessories such as visors, canes and jewellery feathers. Here you will find unique pieces that epitomise genuine Tyrolean style.
- Adress: Burggraben 25, 6020 Innsbruck
Heu und Stroh
Tradition and modernity meet at Heu und Stroh. The shop offers a large selection of traditional costumes for men, women and children – from original Tyrolean costumes to modern designer pieces. With expert advice and personalised service, custom-made items are also available for clubs and music bands. The lovingly compiled collection includes well-known brands and high-quality materials that perfectly complement your traditional costume look.
- Adress: Leopoldstraße 28, 6020 Innsbruck
Sportalm
Sportalm combines luxurious ski fashion with exclusive traditional costume collections. The sporty and elegant pieces are designed directly in the Alps and produced in Europe. With attention to detail and high-quality materials, fashionable garments are created that will impress both on the piste and in the city. The shopping experience is rounded off by the in-house bar and personalised advice in a pleasant atmosphere.
Textilhaus Egger
Under the Golden Roof you will find the Egger textile store, which is known for Austrian fashion made from wool, knitwear and loden. The traditional shop places great emphasis on sustainability and offers high-quality home and bedroom textiles from regional production. The diverse range includes jackets, blouses, accessories and much more. Here you can experience genuine Tyrolean fashion in a charming setting.
Tiroler Heimatwerk
The Tiroler Heimatwerk is an institution when it comes to handmade traditional costumes and traditional folk art. Each item of clothing is made from high-quality fabrics with the utmost care. The focus is on preserving Tyrolean culture and identity. With great attention to detail and expert advice, you will find authentic traditional costume fashion that is both modern and timeless.
- Adress: Meraner Str. 2, 6020 Innsbruck
Zillertaler Trachtenwelt
Zillertaler Trachtenwelt in the DEZ shopping centre is the largest traditional costume outlet in western Austria. The range includes a wide selection of dirndls, lederhosen and country house fashion at affordable prices, without compromising on quality. In addition to traditional costume clothing, the shop also offers accessories for the home. The combination of traditional style and modern designs makes Zillertaler Trachtenwelt the first port of call for price-conscious traditional costume fans.
- Adress: Bleichenweg 18, 6020 Innsbruck
Tirol Shop
The Tirol Shop offers an established fashion and lifestyle collection with a variety of products for different customers. The ‘Tradition’ and ‘Lifestyle’ product lines appeal to both traditionally orientated and trend-conscious customers. If you are looking for stylish fashion and cool accessories with the official Tirol logo, you should definitely pay this shop a visit.
- Adress: Burggraben 3, 6020 Innsbruck
The best shopping malls in Innsbruck
Innsbruck offers a variety of shopping malls with something for every taste. If you are out and about in the city centre and want to shop there, Sillpark is the perfect choice. Just a few minutes away from the city centre, over 60 shops await you, including Peek & Cloppenburg and Primark. Local’s tip: The Interspar restaurant in Sillpark offers a variety of inexpensive dishes from breakfast to dinner – ideal for a quick snack in between meals.
The DEZ shopping centre on the outskirts of the city is an absolute highlight for anyone who appreciates a large selection under one roof. With over 130 shops on an impressive 33,000 m², it is the largest mall in Tyrol and offers everything from fashion and electronics to culinary specialities. And if you fancy a little refreshment after shopping, you can treat yourself to hot dogs or Köttbullar in the neighbouring IKEA.
For a more exclusive experience, the Kaufhaus Tyrol is well worth a visit. The modern architecture and more than 50 shops give it an international flair, and it wasn’t voted the most beautiful shopping centre in Europe for nothing. From fashion and beauty to technology and gastronomy, you will find an exquisite selection here. A real highlight for shopping fans, right in the heart of the city centre
- More info: The 7 best shopping malls in Innsbruck 2025
The best sports shops in Innsbruck
Innsbruck is a true paradise for sports enthusiasts and accordingly offers a large selection of sports shops for all activities. Whether you want to go skiing, hiking, climbing or cycling – you’ll find everything you need here.
There are several large sports shops in the city centre, such as the SPORTLER Alpine flagship store, INTERSPORT OKAY on Landhausplatz and INTERSPORT OKAY in Kaufhaus Tyrol, which offer a wide range of sportswear, equipment and accessories. Specialised shops such as Sport Wolf or the Innsbruck bike shop also offer a large selection of products for their respective sports.
If you are looking for ski equipment, you should take a look at the numerous ski hire shops in the city, which offer a large selection of skis, snowboards and accessories. No matter what sport you want to practise – Innsbruck offers a variety of sports shops that will equip you perfectly.
When are the shops open in Innsbruck?
The regular shop opening hours in Innsbruck are generally from Monday to Friday from 8.00 am to 6.30 pm and on Saturdays from 8.00 am to 5.00 pm. Small retailers may take a break at lunchtime and close on Saturday afternoons. Only a few souvenir shops in the old town are open on Sundays and public holidays.